… is so blue cause it is spiked with indigo – the natural colour of original blue jeans. Some natural wine varieties – such ‘blauer Portugiese’ or ‘Blauer Zweigelt'(see pic below to compare colours) – are very dark wines cause of naturally occuring blue pigments in wine.
But, this new wine variety is a marketing trick. The Spanish brank ‘GIK‘ thought to themselves: “hm, if everybody is selling red wine – we will sell blue wine”. And, their concept works – they are celebrating economic successes in Spain. Quite obviously, it is absolutely tres chic, to drink blue wine if everybody else drinks red wine 😉
Now they are up to conquering other European markets. Interesting! Their wine by the way is product of food technology and not of raising a special new grap variety… they take out the grapes red pigments and add blue pigments – indigo and anthocyan – exctracted from the graps skins. Honestly, I want to try it!!